Donna Karan aims for fragrance sales via social personality quiz
U.S. label Donna Karan is aiming for fragrance sales through a social quiz on the brand’s Facebook page that finds the best scent based for a consumer’s personality.
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3pc of affluent women buy apparel via mobile: study
Only 3 percent of affluent women and 9 percent of affluent men purchase designer apparel through their mobile device, according to new research by the American Affluence Research Center.
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66pc abandon mcommerce purchases because of issues at checkout
Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their devices. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a report from Jumio.
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Mobile content revenue to hit $65B by 2016: study
Tablets are poised to bring in substantial revenue in the next few years as consumers increasingly become more comfortable paying for content, according to a report from Juniper Research.
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Dior, David Yurman push watches in June Vanity Fair
Christian Dior, David Yurman and other luxury advertisers placed advertisements that show off luxury timepieces in the June issue of Condé Nast’s Vanity Fair.
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Ferragamo, Ralph Lauren, Wedgwood and China – News briefs
Today in luxury marketing – Italian shoemaker Ferragamo Q1 profit doubles; Ralph Lauren to open on Fifth Avenuein New York; Wedgwood repositions as luxury home and lifestyle brand with BuroCreative; Luxury brands blame slowdown on China’s gifting crackdown.
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Common sense rules in LA Lakers text message lawsuit
The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.
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Data dips deeper into the pockets of wireless carriers
Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.
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