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Best marketers in multichannel space pay attention to lifetime value: Google exec – Mobile Marketer

Author

Staff reports

Published

Jan. 20, 2017

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Best marketers in multichannel space pay attention to lifetime value: Google exec
NEW YORK — An executive from Google presented a meditation on the best way marketers can leverage its analytics platforms, honing in on a metric largely ignored by the marketing populace: lifetime value.
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Mobile has disrupted media, created opportunities, say Time, Inc., Gannett execs
In the modern mobile world, consumers’ media attention span has become even more fragmented than ever, but that provides an opportunity for smart media companies and marketers, according to a panel of media publishers.
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Mobile is integral to the consumers that marketers look to reach: Wharton prof
NEW YORK — A panel of executives in advertising discussed mobile’s role in its development at Mobile FirstLook 2017, including academic perspectives on adjusting to what moderator Jerry Wind described as “Five Forces of Change” that greatly affect marketers today.
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Resident Evil’s AI Red Queen comes to life through social media chat
Sony Pictures is tapping a fitting villain from its Resident Evil series for a chat experience on social media that brings fictional artificial intelligence to life, with real life AI.
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