Google’s mobilegeddon was more hype than reality: report
Sites that are showing an increase in mobile search engine optimization visibility from Google’s Searchmetrics in the wake of the search giant’s well-publicized algorithm change were leveraging site builds for dedicated mobile sites and responsive designed sites, an analysis shows.
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Abercrombie & Fitch, Axe ditch ‘sexy’ for mobile to reach young consumers
As Abercrombie & Fitch and Unilever’s men’s grooming brand Axe each moves away from titillation as a marketing strategy, their efforts to embrace mobile to win over a new generation of young consumers as will need a clearer identity to be successful.
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USA Today delivers content to travelers’ pockets with new blog
USA Today’s travel section has relaunched its Business Travel hub with a mobile-optimized blog that focuses on shareable content for social media in an attempt to be the go-to source for frequent travelers.
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Macy’s ramps up charity-themed social campaign ahead of Mother’s Day
In anticipation of Mother’s Day, Macy’s is asking consumers to upload their favorite motherly moments onto Twitter, Instagram and Facebook, with the brand donating money to a charity for each post, showing how social continues to gain steam for promoting cause-marketing efforts.
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Apartments.com finds a home in mobile via campaign, Web site
Apartments.com, a site that matches apartment seekers with units and provides property managers with a marketing platform, is reaping the benefits of its recent mobile ramp-up, boosted by a campaign on Huffington Post, as sales and traffic to its site surge.
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