Crystal Pepsi blends 90s nostalgia with mobile gaming for a new generation
PepsiCo is relaunching Crystal Pepsi to capitalize on the growing interest in 90s nostalgia and has recreated the iconic Oregon Trail game to up the ante on a campaign the marketer hopes will go viral.
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Airside Mobile buckles in beacon-enabled push notifications for airport travelers
Travel application Airside Mobile is leveraging contextual- and location-based push notifications to drive direct downloads among Android users in several major airports and inform them of experiences in their vicinity.
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Unilever taps auto start-stop mobile video ads for billing transparency
Unilever brands Knorr, Rexona and Magnum are pushing out mobile video ads with an auto start-stop function that are less intrusive for consumers while enabling the marketer to only pay for visible impressions.
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Allrecipes heats up personalized food feeds, social sharing on app
Meredith Corporation’s Allrecipes digital hub is revamping its mobile application with a bevy of new cooking-friendly features, including a personalized food feed displaying trending meal inspiration, profiles for home cooks and easier recipe sharing on Facebook.
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