Calvin Klein vies for upmarket return with By Appointment debut
PVH Corp.’s Calvin Klein is showing it is much more than jeans and underwear by opening its bespoke services up to general consumers, rather than reserving customization for celebrity friends of the brand.
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Dior serializes Bella Hadid-fronted beauty content to retain youth interest
French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.
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SIHH leverages social, hosts public for first time amidst waning watch interest
With sales in the luxury watch category continuing to decline, digital marketing has become a catalyst for brand exposure, especially at traditionally closed-door events such as Salon International de la Haute Horlogerie.
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Despite common belief, affluent consumers’ real estate decisions lean on practicality
While many believe that ultra-wealthy consumers make real estate purchases based on desire and not practicality, a Wealth-X study shows that these high-net-worth individuals make decisions based on practical, emotional and financial factors.
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Lexus’ Super Bowl spot parallels body movement with vehicle power
Japanese automaker Lexus is hoping to draw attention to itself during the most-watched television event of the year, with a Super Bowl LI spot that pairs amazing feats of the human body with powerful driving performance.
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Mandarin Oriental London conceals construction through large-scale art
As its kicks off a complete renovation of its historic building, Mandarin Oriental Hyde Park, London is taking the attention off its facelift with an artistic diversion.
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Report available: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Women’s March, Gucci, Lalique and Chaumet – Live news
Luxury Daily’s live news from Jan. 23 – Fashion brands march with women via social media; Gucci celebrates individuality in female-centric collaboration; Lalique links with Singapore Airlines for elevated travel retail; Chaumet puts lens on up-and-coming film talent.
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Iran, luxury stores, Condé Nast and Trump Hotels – News briefs
Today in luxury marketing – Luxury brands struggle to steer Iranians away from knockoffs; The end of cookie-cutter luxury stores; Condé Nast braces for consolidations this week ahead of annual meetings; Trump properties face global terror risk with presidency.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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What mcommerce retailers can learn from a mobile shopping addict
What do a subway platform, doctor’s waiting room and a lame party have in common? They are all places you are likely to find me shopping on my smartphone.
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