Google’s search rankings change poses threat to mobile app marketers
Google’s recent announcement that mobile and Web sites containing pop-ads will soon be monetarily penalized for enticing users to download their applications poses a significant threat to many marketers, unless they can find a way to drive conversions differently.
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Verizon-AOL-Millennial Media triple play sets stage for unique mobile ad offerings
After years of jockeying for a bigger role in mobile advertising, Verizon is throwing serious money behind its aspirations, spending $4.4 billion deal for AOL several months ago and, this week, another $250 million to boost the digital platform’s mobile play by buying Millennial Media.
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US Open ramps up mobile game with in-app real-time data
The United States Tennis Association is gearing up for its US Open tournament through mobile, leveraging a variety of tactics such as analytics, application updates, real-time data and social media integration to hype the games and significantly engross fans.
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Holiday Inn Express goes mobile with selfie bus for pancake fans
Holiday Inn Express is going mobile in more ways than one by hitting the road with a Pancake Selfie Express vehicle that enables flapjack enthusiasts to print a selfie on a pancake as part of the hospitality brand’s efforts to advertise its Express Start breakfast.
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