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How brands are getting Apple Watch apps right – and wrong – Mobile Marketer

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How brands are getting Apple Watch apps right – and wrong
Starbucks, Target and a plethora of other brands are marshaling mobile applications for the Apple Watch as the long-awaited wearable begins to ship today, offering the potential for new engagement and commerce opportunities.
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Google looks to wireless play amid 11pc jump in Q1 ad sales
Google’s move into wireless service comes as the search giant’s advertising business keeps growing, amid a falling cost-per-click rate and a threat from Facebook.
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NY Times app readers get happy with Showtime’s takeover
Showtime’s new comedy Happyish is taking over the New York Times iPad application today with banners and a mood reader to promote the upcoming series premiere.
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Bobbi Brown takes makeup social media campaign to the extreme
Bobbi Brown is partnering with GoPro and extreme female athletes to promote its new long-wear eye collection through social media.
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