ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Kraft Heinz ups commitment to mobile shopper marketing following initial success – Mobile Marketer

Kraft Heinz ups commitment to mobile shopper marketing following initial success
Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into shopping behavior.
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PetSmart unleashes round-the-clock veterinary support via pet wellness app
In a reflection of the rapidly expanding telehealth sector, PetSmart is rolling out a new mobile application allowing users to instantly connect with a veterinarian regarding their pets’ health issues, receive answers to first aid questions and locate nearby clinics in case of emergency.
Please click here to read the entire story on Mobile Marketer

Hyatt unlocks mobile-enabled amenities via in-room streaming
The Hyatt Regency San Francisco is showering consumers with a wider array of mobile offerings by enabling guests to stream subscription-based content from their smartphones to in-room televisions, showcasing how hotel marketers can offer more entertainment options for personal devices.
Please click here to read the entire story on Mobile Marketer

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