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Apple Watch aims for fashion recognition with Vogue ad placement
Technology manufacturer Apple has unveiled the first advertising effort for its Apple Watch in Vogue magazine’s March edition.
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Brands must target digital strategies to local culture in Japan
L2’s recent report on the Japanese and South Korean luxury markets emphasized the need for brands to use digital strategies and local platforms to appeal to consumers.
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Swarovski attracts attention on Vegas Strip with light show
Precision cut-crystal maker Swarovski is helping its new boutique compete with its neighbors on the Las Vegas Strip with a daily branded spectacular.
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Balenciaga debuts Alexander Wang’s first fragrance long after pre-launch press
French fashion house Balenciaga is formally introducing its B. Balenciaga fragrance to its consumer base only after the buzz surrounding its launch subsided.
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Aston Martin highlights heritage with new British car
British automaker Aston Martin is harkening back to its roots by participating in the “Great Britain” international marketing campaign to increase investment and tourism in the United Kingdom.
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Fondazione Furla celebrates 15 years of art with public exhibit
Italian leather goods label Furla is highlighting its foundation’s artistic endeavors with a retrospective spanning the 15 years of its art award.
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Lexus drives interest in LS with image-centered Vanity Fair ad
Toyota Corp.’s Lexus is showing off the physical attributes of its LS models with an advertisement on Condé Nast title Vanity Fair’s mobile-optimized Web site.
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Advertisers tout spring season hitmakers in W magazine’s March edition
Chanel, Louis Vuitton and Christian Dior are among the leading houses showing off their spring fashions in W magazine’s advertorial of the season’s “greatest hits.”
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Top 5 brand moments from last week
Last week luxury fashion brands were busy featuring their new collections at fashion weeks and automakers geared up for the Geneva Motor Show.
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John B. Fairchild, Bergdorf Goodman, Bentley and Harrods – Live news
Luxury Daily’s live news from Feb. 27 – John Fairchild remembered by fashion industry; Bergdorf Goodman hosts custom tailoring for men; Bentley showcases fashion line at Geneva Motor Show; Harrods uses satire to add humor to social video.
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Versace, real estate, Gucci and China – News briefs
Today in luxury marketing: Donatella Versace keeps things in proportion; With luxury for all: A term once used to denote exclusivity grows bafflingly common; All change at Gucci; Luxury labels embrace “new normal” as Chinese market shrinks.
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Luxury Outlook 2015
Luxury brands and retailers must work harder to link the digital experience to the store. Luxury customer service must continue to be seen and felt even in an increasingly digital world.
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Native advertising is underused in the mobile context
It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”
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