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Mars is 2016 Mobile Marketer of the Year
American confectionary purveyor Mars has been leading the charge in marketing on the mobile platform through its numerous properties this year, including rolling out daily social media challenges and a new version of “The Candyman” song for M&M’s.
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Has Abercrombie & Fitch’s rebrand paid dividends?
After a well publicized fall from grace, this past quarter was the first test for clothing retailer Abercrombie & Fitch’s new, irreverent rebrand, which was primarily piloted on social media.
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Tiffany touts transparency of diamond acquisition in documentary
Jeweler Tiffany & Co. is enlightening consumers on how its diamonds make their way into its blue boxes by charting the stones’ path from the time they are unearthed.
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