McDonald’s beacon strategy pushes in-store conversion rate to 20pc – Mobile Marketer
Click here to sign up for Mobile Marketer for free
McDonald’s beacon strategy pushes in-store conversion rate to 20pc
McDonald’s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.
Please click here to read the entire story on Mobile Marketer
MMA native ad guidelines address uncertainty over important mobile opportunity
The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly constitutes native advertising and its effectiveness.
Please click here to read the entire story on Mobile Marketer
BCBG Max Azria and Magnum indulge in social media for unique partnership
Fashion apparel brand BCBG Max Azria is partnering with Unilever’s Magnum Ice Cream brand on a new clothing accessory designed to evoke the texture, look and scent of the frozen products while leveraging social media to generate buzz and boost summer sales for the item.
Please click here to read the entire story on Mobile Marketer
New England Patriots tackle NFL draft with Apple Watch app
New England Patriots fans can receive real-time updates about the latest moves and deals from the National Football League player draft without having to constantly check their smartphones via the Patriots’ Apple Watch app, spotlighting Apple’s closely watched wearable during one of the year’s biggest sporting events.
Please click here to read the entire story on Mobile Marketer
Adidas-Spotify mobile app partnership helps music listen to runners
Adidas is leveraging runners’ bond with music by partnering with Spotify to launch adidas go, a mobile application that uses the Apple iPhone’s accelerometer to instantly match a runner’s favorite music to his or her workout.
Please click here to read the entire story on Mobile Marketer
Click here to sign up for Mobile Marketer for free