Gucci enlivens Ace sneaker through conceptual camerawork
Italian fashion house Gucci is highlighting the international appeal of its Ace sneaker through a series of artistic films.
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Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy
U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.
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Audemars Piguet taps DJ to produce auditory expression of watchmaking
Swiss watchmaker Audemars Piguet is capturing the balance between innovation and tradition that goes into its Royal Oak Supersonnerie timepiece through sound.
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Branded, sponsored content are working in early efforts to evade ad-blocking
Marketers’ efforts to circumvent ad-blocking are showing signs of being effective, with one new report revealing that branded content is driving higher brand recall than pre-roll ads for some while separate research found that sponsored posts on Instagram are hitting the mark.
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Black Tomato drives forward with help from global inspirers
Bespoke travel company Black Tomato is roaming the earth, asking consumers what drives them forward.
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Tesla unseats Porsche as ideal brand with intuitive technology: report
U.S. electronic automaker Tesla Motors’ Model S is the ideal luxury passenger vehicle, according to research and consulting firm AutoPacific, Inc.
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Top 5 brand moments from last week
As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
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Tom Ford, Christian Louboutin, Robb Report and Belstaff – Live news
Luxury Daily’s live news from July 22 – Estée Lauder hires from within as Tom Ford Beauty accelerates; Christian Louboutin adds touch of glamour to Cuban olympians’ attire; Robb Report brings best of the best to Australia in regional debut; Belstaff delays IPO to concentrate on UK growth.
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Moynat, Aquazzura, Chanel and Waldorf Astoria – News briefs
Today in luxury marketing – A leather tote that’s luxuriously ripped; How Aquazzura built a business by making sensible shoes sexy; Chanel invests in four French silk companies; Hilton may bring its luxury brands Waldorf Astoria and Curio-A to India.
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To move forward, Snapchat must look to Instagram
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
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