Can luxury brands bridge gap between ecommerce and brand experience?
It is no secret that luxury brands have struggled to make the online leap to ecommerce. The biggest hurdle? The fact that the luxury in-store experience – of personalized service, insider knowledge, exclusive access – is so strong. It is luxury’s biggest selling point. But it is also the most difficult aspect to replicate online, where everyone – and anyone – can access it.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Department store’s online sales success relies on product guides: report
As Amazon continues to threaten department stores, luxury retailers are fighting back by intertwining purchasing options with editorial content, according to a new report from L2.
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Mr Porter exploits millennial men’s love of travel for interactive magazine
Online retailer Mr Porter is bringing back its past recommendation column by tapping the most popular and knowledgeable social influencers with an emphasis on travel, dispensing advice on the best services, products, dining and experiences.
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Selfridges dials up nostalgic holiday celebrations with Alpine rave
British department store chain Selfridges is urging consumers to press pause this holiday season to reconnect with themselves and loved ones.
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Technologically advanced real estate development offers window to future
NEW YORK – A glimpse into the future can be gleaned from real estate development and the technological advances implemented in new builds, said a senior executive from Corcoran Sunshine Marketing Group.
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Rémy Martin gives sensory overview of heritage with touring installation
Cognac maker Rémy Martin is immersing the public in its story through an experiential pop-up.
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WSJ. Magazine unites fashion, technology in October book for multi-generational read
Van Cleef & Arpels, Louis Vuitton and Céline gathered in the advertising pages of WSJ. Magazine’s October edition to tout their generational appeal to the lifestyle publication’s audience.
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Saks, Claridge’s, Rolls-Royce and luxury market – Live news
Luxury Daily’s live news from Oct. 20 – Saks solely retails shoes in standalone Greenwich storefront; Claridge’s turns to Apple designers for Christmas tree; Rolls-Royce meets Scandinavian demand with Stockholm dealership; Ecommerce a bright spot amid luxury’s otherwise stagnant growth: Euromonitor.
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Luxury entrepreneurs, Thailand, Nordstrom and bling – News briefs
Today in luxury marketing – The luxury market is tricky to crack but the rewards can be great; After death of Thai King, luxury market wavers; Nordstrom’s Canada drive: Surprises, hurdles and what’s ahead; The return of bling.
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Marketing to the Smartphonista: A new generation of digital buyers
These shoppers who make purchases on smartphones account for 63 percent of fashion shoppers under 35, and will only continue to grow to represent the bulk of all fashion shoppers in the near future.
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