Pepsi’s branded emojis merge with real world for omnichannel synergy
Pepsi continues to speak the language of mobile fanatics with the latest in a series of marketing efforts featuring custom emojis by bringing the designs into the real world, extending the iconic colors of the brand with social media photography.
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Vertical video ad unit looks familiar to millennials
The Daily Dot is among the publishers planning to test a new programmatic vertical mobile video ad unit, reflecting the need to deliver experiences tailored to mobile users as traffic from smartphones continues to grow.
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Nathan’s Famous heats up mobile engagement via Coney Island virtual tour
Nathan’s Famous is tapping into the popular trend of mobile gamification with an optimized microsite that takes users to a virtual Coney Island, enabling them to earn tickets toward prizes by answering trivia, taking amusement park rides and playing boardwalk games.
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The Bump’s mobile app evolves to enhance millennial engagement
XO Group’s baby-focused publication, The Bump, has relaunched its mobile application to keep up with millennial parents’ evolving mobile needs via a new interaction model and programmatic strategy.
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