Polo Ralph Lauren needs to try on new mobile strategies: analysis
Polo Ralph Lauren’s innovative thinking has made it a mobile trailblazer, but the brand now needs to consider new creative ways to engage consumers as it looks toward the next step in mobile technology, Mobile Marketer’s analysis shows.
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Why concierge apps are way of the future in hospitality
Hotel concierge applications are becoming a must-have for major hospitality brands seeking to tap into guests’ smartphones to anticipate their needs before arrival on premises.
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Majority of online video views will soon occur on mobile: report
As storytelling and narrative pulls in viewers on mobile video, more and more mobile are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.
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Oprah Winfrey Network brings video clips to emoji keyboards for fan engagement
The Oprah Winfrey Network has introduced videos into an emoji keyboard to encourage fans of Tyler Perry’s The Haves and Have Nots to share content while having fun with the show and building awareness.
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A-Max Auto aims to fuel Texas emissions reduction via mobile
A-Max Auto Insurance and the Texas Department of Transportation are teaming up to leverage a mobile Web application to show drivers how reducing vehicle emissions can save gas money.
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