Sephora solidifies presence as trusted beauty source with Wishbone adoption
Sephora is expanding its digital reach to mobile application Wishbone, where users can vote on comparable photo choices, continuing its ubiquitous presence as a beauty content provider, a strategy that cements its place as a top retailer.
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CNN values data in politics news app for digestible consumption
CNN has developed a standalone application for users wanting to get an in-depth look at politics and the 2016 election, with a data-driven experience that aims to provide an independent experience from its Web site and on-air content.
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DoubleTree tracks sentiment of year-long campaign through social listening tools
Hilton’s DoubleTree is attempting to shift social conversation regarding travel to a more positive sentimentality by prompting users to share stories of kindness, and will be using social tracking to determine the impact of the campaign.
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Burberry puckers up to acquaint consumers with beauty offerings
British apparel and accessories house Burberry is showcasing the diversity of its lip color collection through a multifaceted digital push.
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