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Do seven recent Saks closings foretell dip in luxury spend? Although Saks Fifth Avenue has announced the closure of its seventh retail location since July, industry experts seem to think that it is beneficial for a luxury brand to know when to cut its losses.
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Is Hermes really impervious to LVMH advances?
Independent French fashion house Hermes has rebuffed the advances of conglomerate LVMH through its creation of a seemingly impenetrable holding company. But will it last?
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Tag Heuer remodels Web site with focus on rich content
Swiss watchmaker Tag Heuer has relaunched its Web site as a Flash-based, richly detailed experience teeming with branded content but missing any commerce elements.
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SMS marketing for luxury brands is a no-brainer
Luxury brands can communicate with loyal upscale consumers using SMS marketing to push alerts and deals to drive sales.
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Print ads in Monocle magazine add air of exclusivity to Rolex, Ralph Lauren
Brands such as Rolex, Ralph Lauren, Salvatore Ferragamo, Mercedes-Benz, Hublot and many others have taken Monocle magazine’s mainly affluent readership into consideration when choosing to advertise in it.
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Dior, Cartier, luxury sales and tablet marketing – News briefs
Today in luxury marketing – A tailor-made film at Dior Homme; Cartier to launch new women’s scent; Luxury’s Back! Uh, not so fast; Why you do not need a tablet marketing agency.
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