Stacy’s Pita Chips is celebrating Women’s History Month with unique bags that come with a Snapchat code that leads to digital resources on them.

The campaign makes use of Snapchat as a vehicle for delivering important information regarding women’s rights. Stacy’s is tapping into the crossover between the digital and physical worlds partly for brand promotion and partly to send a positive message for women.

“Stacy’s was founded by a woman with incredible talent, passion, and determination,” said Jennifer Saenz, chief marketing officer, Frito-Lay North America. “She is just one of the millions of women who have paved the way toward the ultimate goal of equality. These bags and our partnership with Step Up are our way to stand with women everywhere.”

International Women’s Day
With International Women’s Day behind us, the rest of the month is still devoted to the many positive changes and impacts that women have had upon society.

Many brands are hopping on this trend and offering their own campaigns in support of women’s rights and interests.

But some brands have more of a vested interest in women-run businesses than others.

Stacy’s Pita Chips is one such company, being the product of a woman entrepreneur itself when the brand was founded in 1997 by Stacy Madison.

The brand is looking to celebrate Women’s History Month with a new campaign that uses social media and mobile as a way of educating customers on how they can help out women’s causes.

Stacy’s will begin selling custom bags branded with empowering images and text relating to women’s struggles throughout history.

Moreover, these bags will come equipped with a Snapchat code. Once scanned on a mobile device, these codes will offer customers different tips on how be active in promoting women’s rights, such as calling representatives or supporting certain charities.

Customers can also submit their own designs to be featured on bags in the future.

All interactions with the campaign can be completed through social media or through the brand’s optimized mobile site.

Snapchat snapcode
The campaign marks not just a way that brands are promoting women and women-owned businesses, but also the ways that they are bridging the gap between online and offline in the marketing process.

In this campaign, Stacy’s tapped into the connection between physical retail and online marketing with real-life bags that contained codes for online materials.

The theme of the campaign is one that other brands have latched onto as well over the past few weeks, such as the recent campaign from 7-Eleven to reward entrepreneurial women through a video contest (see story).

Other brands have been looking into how they can turn Snapchat into a tool that works for them and have been finding similar success from working with Instagram Stories which took a direct inspiration from Snapchat (see story).

“Inspiring teen girls to dream big has been our mission for decades,” said Jenni Luke, CEO of Step Up. “These donations will help ensure girls use their voice in shaping the narrative of women today and in the future.”