Stella Artois ferments seasonal promotion strategy with interactive digital videos
Stella Artois is fizzing up summer brand awareness by rolling out a season-long campaign that enables OpenTable users to receive special surprises upon booking reservations at participating restaurants and introduces a series of digital videos that allows viewers to share and buy featured items.
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Urban Decay’s Snapchat filter mimics capabilities of augmented reality app
Makeup brand Urban Decay is bringing beauty product augmented reality experiences into the mainstream by giving Snapchat users a preview of its try-on application through a special lens filter that shows what different lipstick shades would look like on someone’s face.
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Hong Kong Airlines upgrades mobile ads with 360-degree virtual cabin walkthroughs
Hong Kong Airlines is flying in a new type of mobile ad format to promote upgraded flight seats via 360-degree videos enabling viewers to walk through a business class cabin and picture themselves experiencing premium travel.
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Mobile World Congress headed for US, reflecting growth of mega events
Two of the mobile industry’s largest trade associations, GSMA and CTIA, are pooling their resources to create a new large-scale conference highlighting the United States mobile industry and its impact around the world.
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