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Subway aims for viral, sandwiching Snapchat between in-store activations and charity – Mobile Marketer

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Subway aims for viral, sandwiching Snapchat between in-store activations and charity
Sandwich chain Subway is leveraging the still-going-strong pull of Snapchat filters in support of an in-store special, it hopes will go viral, intertwined with charity.
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White Castle editorial debut taps mobile video for its core audience
Fast food chain White Castle is making its leap into editorial content with a five-part recipe series on YouTube, as it hopes to stand out with millennials who flock to video and entertainment on mobile.
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Toyota brings interactive experiences for sponsorship, continuing to target hispanic demographics
Toyota is powering an interactive companion application to a popular Univision series, allowing fans to interact with the show to drive engagement beyond simple social media pushes.
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