Heineken’s Champion the Match promotion delivered significantly higher mobile engagement levels and a lower bounce rate compared with a previous effort by significantly streamlining the consumer journey.
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Subway unwraps mobile sweepstakes and SMS to court Redskins fans
Subway Restaurants’ D.C. franchisees are ramping up to court fans of the Washington Redskins football team by rolling out mobile sweepstakes and SMS promotions, proving that sports-based activations are successful in boosting subscription bases.
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Laughing Cow snacks on mobile to build cachet with foodie photographers
Bel Brand’s cheese brand The Laughing Cow is mixing together big names in food and social media with mobile advertising for its Reinventing Snacking campaign, playing into the consumer trend of sharing images of food on social media.
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L’Oreal recruits millennials with chance to be brand’s social media editor
L’Oreal Paris is inviting fans to enter a contest to become the brand’s guest social media editor, an attempt to connect more with millennials and leverage their insight.
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