4 trends dominate affluent purchasing post-recession, claims YouGov exec
NEW YORK – Affluent consumers are increasingly ready to purchase luxury products, providing brands give them plenty of information and appeal to global trends, according to an executive from YouGov at the Luxury Insights Summit 2015 April 29.
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Selfridges helps consumers achieve work-life balance in multichannel campaign
British retailer Selfridges is investigating the changing face of employment, from shifting work-life balance to innovations in enterprise, with a multichannel campaign.
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Luxury is a commercial notion that rests on experiential ties: Ipsos exec
NEW YORK – Optimism, in personal finances and the economy, has reached its highest point in four years, with 51 percent of affluent consumers expressing optimistic viewpoints of the current market, according to a senior executive from the Ipsos Affluent Survey at the Luxury Insights Summit 2015 April 29.
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Tiffany dives into the inspirational sea for 2015 Blue Book
U.S. jeweler Tiffany & Co. is exploring aquatic elements in the first Blue Book created under the direction of design director Francesca Amfitheatrof.
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845K other individuals have access to UHNW assets
NEW YORK – Luxury brands are constantly relating to their heritage and codes, but true value lies in the ability to relate those concepts to the values of like-minded affluents, according to an executive from Wealth-X at the Luxury Insights Summit 2015 April 29.
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Bloomingdale’s explores influencer closets to inspire “envy”
Department store chain Bloomingdale’s is delving into the closets of four “It-Girls” in collaboration with the blog The Coveteur to showcase a range of designers.
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The Dalmore releases mobile app to educate and engage consumers
Scottish distillery The Dalmore is going mobile with a new application that allows consumers to connect with the brand in more ways than ever before.
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Mother’s Day lets hotel brands show off property potential
Luxury hotel brands are hewing to tradition this Mother’s Day May 10 with a range of offers that promise relief.
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Audi learns from the best in cameo-acting
Automaker Audi of America is studying under an expert in a social video featuring comic book writer Stan Lee teaching other actors about cameo-acting.
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Future of mobile commerce lies in messaging: Radialpoint CEO
NEW YORK – Retailers looking to stay ahead in today’s tumultuous digital industry should explore the possibility of commerce through mobile messaging, which has the potential to change mobile commerce, according to the president/CEO of Radialpoint during a presentation at the Mcommerce Summit: State of Mobile Commerce 2015 April 29.
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Cavalli, Neiman Marcus, Cunard and Lyst – Live news
Luxury Daily’s live news from April 30 – Cavalli sells majority stake to Clessidra; Neiman Marcus taps Carolina Herrera for Mother’s Day gift advice; Cunard responds to Nepal earthquake with relief effort; Lyst Series C raises $40M with help from LVMH fund.
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South Korea, Aston Martin, luxury hotels and New York real estate – News briefs
Today in luxury marketing – South Korea, climbing the ranks of Asia’s “A League”; Aston Martin secures funds to build DBX crossover; How luxury hotels decide if you deserve a perk; New York construction booms with focus on luxury housing.
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Programmatic: The stock market of digital advertising
Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?
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