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Thinking mobile keeps innovation bubbling at Coca-Cola
Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message, but the brand’s ability to continue along this vein could depend on the extent to which it improves management of its strategies in the wake of pulled campaigns and reports of poor user experiences, an analysis of the beverage maker’s mobile marketing strategy shows.
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Justin Bieber’s popularity supports Comedy Central marketing through mobile
The Comedy Central Roast of Justin Bieber took full advantage of every aspect of mobile advertising and marketing leading up to and during the event.
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In-app ad revenue growth outpaces mobile, PC browser-based ads: report
By 2018, spending on mobile in-app advertising alone will be greater than spending on online search advertising, today’s digital advertising juggernaut, according to a joint report from App Annie and IDC.
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All detergent and Peanuts target moms with interactive BuzzFeed
An interactive BuzzFeed and cross-device video are just two of the ways that the Sun Products Corp.’s all detergent brand is putting mobile at the core of a new wide-reaching integrated campaign featuring the Peanuts gang.
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