Luxury-hungry Chinese Americans snap up offers, advice from Dealmoon
NEW YORK – Luxury brands should consider offering discounts or offers on their best products to provide an entry point for consumers to experience them firsthand, according to the co-founder of Dealmoon.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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Top 10 luxury branding efforts of Q3
Many of the branding efforts seen in the third quarter of 2016 were forward-thinking but maintained a connection to a brand’s ethos and past.
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Inside Chanel delves into history of its camellia love affair
French atelier Chanel walks viewers through the history of the brand’s relationship to the camellia flower from the perspective of the flower itself for its latest Inside Chanel video installment.
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Mandarin Oriental exec: Hospitality can overcome obstacle of virtual, perishable product via digital
NEW YORK – Digital can help hospitality brands extend their relationship with guests beyond their stay, according to an executive from Mandarin Oriental speaking at Luxury Interactive 2016 on Oct. 19.
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Luxury discounting does not need to be “dirty word” if service is on point
NEW YORK – Yoox Net-A-Porter Group’s The Outnet is working to redefine previous season retailing by not skimping on service despite lower price tags.
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Travel advisors are hottest new thing that never went away
NEW YORK – Instead of eliminating the role of the travel agent, technology has actually increased consumers’ desire for a human interaction, according to a marketing strategist from high-end hospitality network Virtuoso.
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Gianni Versace, The Plaza, Giorgio Armani and Emilio Pucci – Live news
Luxury Daily’s live news updates from Oct. 19 – Story of Gianni Versace’s death coming to the small screen; The Plaza practices modern etiquette in new educational program; Armani embraces global consumer as New Normal for fall/winter 2016; Pucci outfits Illy tablewares with its bright, color-block city scenes.
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Tiffany & Co., Style.com, watch industry and luxury – News briefs
Today in luxury marketing – Eddie Borgo joins Tiffany & Co. as collaborator; Is the new Style.com working?; Still ticking: The improbable survival of the luxury watch business; A light at the end of the tunnel for luxury.
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4 bases to cover on mobile surveys
A striking 34 percent of marketers list mobile marketing as their most difficult tactic to execute. Fewer than 30 percent say they have an “excellent” grasp of mobile advertising, and 22 percent described their understanding as “poor.”
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