Twitter bets on Star Wars for entertainment live stream success
After conquering sports and politics, Twitter is bringing its live streaming into the entertainment sector with a People Magazine partnership that is likely to garner substantial views as consumers gear up for the latest Star Wars installation.
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Ketel One’s new campaign sells spirits through humor and immersive experiences
Vodka company Ketel One has released a series of droll “training videos” that paint the brand’s legacy in off-kilter tones, lampooning everything from the liquor’s distillation process to the company’s own Dutch origins.
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Samsung introduces Internet of Things to the masses with holiday installation
Samsung is attempting to assuage the public’s ambivalence towards data collection and warm consumers to the Internet of Things through a promotion with a local attraction in Philadelphia.
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Zendaya exemplifies how apps are becoming the new celebrity blog
Actress and lifestyle blogger Zendaya is the latest example of a celebrity launching a brand application with shopping and live video, as mobile technology gives them the tools to become publishers themselves.
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