Department stores still need to hone omnichannel approach: L2
The number of department stores displaying a real-time inventory has quadrupled since 2013, according a new report by L2.
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Versace spreads the love with branded emoji creator
Italian fashion house Versace is letting consumers put their own touch on some of its most well-known codes with a new Emoji mobile application.
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Location-based services help retailers deliver customer-centric experience
A consumer’s mobile device heavily influences her purchasing decisions, with three-quarters of shoppers using their phones to browse, research or buy when in-store, according to Boston Retail Partners.
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Bang & Olufsen highlights aesthetic appeal with fashion-forward portraits
Danish audio and video brand Bang & Olufsen is making a connection between fashion and wearable technology through a series of stylized imagery.
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Ferrari offers comfort and drivability with new grand tourer
Italian automaker Ferrari is offering consumers the pleasures of its brand anywhere, anytime with a new vehicle.
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Apple Watch, Rolex most searched-for watches in 2015
Global searches for the top 50 watchmakers increased by 56 percent in 2015, per a report by jewelry retailer Karus Chains.
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WOW Yachts enters market with focus on sustainability
Newly established yacht brand WOW Yachts is hyping its series with a promise to “inspire, educate and evolve” consumers.
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Retailers see correlation between beacons and mobile coupon redemption: report
Mobile loyalty programs will likely hit 3 billion rewards cards by 2020, with beacons leading the charge in redemption effectiveness, according to a new report from Juniper Research.
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Céline, Marc Jacobs, Opening Ceremony and Karl Lagerfeld – Live news
Luxury Daily’s live news from Feb. 9 – Céline, Phoebe Philo end exit rumors with internal memo; Marc Jacobs democratizes pricing for accessories line; Opening Ceremony honors Pearl River Mart’s cultural importance via capsule; Karl Lagerfeld takes on the opera in new creative role.
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Fashion week, virtual reality, Shiseido and Longchamp – News briefs
Today in luxury marketing – Fashion week tickets for sale to highest bidder; Inside the first virtual reality fashion shoot; Shiseido wants robots to boost factory’s output by 50pc; Handbag maker Longchamp bucks luxury goods slowdown.
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Do consumers always know what they want to buy?
A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.
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